Website Performance Assistant Marketing Manager Job in Gurgaon at Fidelity International

Fidelity International is hiring for the role of Website Performance Assistant Marketing Manager!

Responsibilities of the Candidate:

• Content and Journey Marketing Planning and Implementation:
  • Assist in the development and implementation of the content and journey marketing strategy, annual plan and associated conversion forecast.
  • Drive journey performance forward by keeping up-to-date knowledge on industry trends, site performance, competitor tactics and best practices.
• Execution and Optimisation:
  • Manage and optimise prospect journeys designed to educate, inspire and instil confidence in Fidelity and connect our prospect site visitors to the start of our applications journeys for all our Personal Investing Products and Services.
  • Effectively document existing prospect journeys supporting Brand, Product and Service objectives. Ensure documented end-to-end journeys remain accurate and up to date, updated as needed and oversee annual compliance approvals process.
  • Ensure tasks are delivered flawlessly, on time and with the correct tracking and links in place.

Requirements:

• Focus on Personal Development: Passion for personal development (technical expertise and core competencies), focused on keeping up to date with the latest technical, industry and competency trends and best practise. Proven experience of upskilling others would be an advantage.
• Industry Experience: Experience working within Financial Services and understanding of UK FCA compliance requirements would be an advantage but not essential.
• Project / Campaign Management: Strong organisational skills with attention to detail. Ability to work in a fast-paced environment and manage multiple projects simultaneously. Curious thinker adopting a proactive approach to problem-solving and innovation
• Collaboration: Experience in establishing effective working relationships built on trust. Able to effectively understand stakeholder needs, leverage open dialogue, establish clear expectations and regularly update stakeholders on progress.
• Communication Skills: Excellent written and verbal communication skills, able to clearly and effectively convey information, ideas, and thoughts to other stakeholders via reports and presentations.
• Performance Insight and Reporting: Proficiency in using analytics and in developing reporting. Able to identify trends, performance gaps and opportunities.
• Technical Content and Journeys Expertise:  A proven track record in developing effective content and digital journeys on a B2C site. Experience working in or along-side digital marketing teams would be an advantage.