Vertical Marketer Job in Bangalore at LeadSquared

LeadSquared is hiring for the role of Vertical Marketer!

Responsibilities of the Candidate:

• Drive digital demand generation across a mix of online channels, with specialization in digital content marketing as well as online events (webinars) and physical events.
• Work closely with designers to execute marketing collaterals, including landing pages, banners, brochures, paid ad creatives, and presentation decks.
• Drive marketing campaigns that generate awareness about our offerings for the segment. This would involve content creation – SEO and topical content, case studies, PRs, and competitor decks.
• Work closely with the India sales team, the content team, and designers, to execute customer success stories and PRs.

Requirements:

• Minimum 2+ years of experience in marketing and communications. Previous experience in the area of education/real estate marketing would be a bonus. Knowledge of PPC marketing for said industry would also be a plus.
• Excels in written communication. Must have command over the English language which is essential to execute said responsibilities.
• Our ideal candidate would be a well-rounded top performer and team leader with functional experience in enterprise software and services, SaaS, and digital marketing. This candidate will need to be a self-starter have the ability to work effectively in high-energy, cross-functional teams, and be able to confidently communicate and work collaboratively with peers and senior executives to create our uniquely differentiated value proposition.
• Ability to coordinate, manage, and execute multiple marketing campaigns concurrently.
• Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
• Degree in Marketing, Business or Communications