User Acquisition Associate Job in Bengaluru at skillz

Skillz is hiring for the role of User Acquisition Associate!

Responsibilities of the Candidate:

• Campaign Execution & Optimization: Assist in setting up and executing channel-specific strategies. Focus on daily optimizations, campaign performance monitoring, and reporting.
• Data-Driven Reporting: Provide regular reports on campaign performance, track key KPIs, and share insights to improve the effectiveness of ongoing campaigns.
• Creative QA: Ensure all creative assets meet quality standards before launch, collaborate with the creative team to optimize ad visuals, and identify opportunities to improve creative performance.
• Cross-Functional Collaboration: Coordinate with different teams (Creative, Analytics, Product, etc.) to ensure seamless campaign execution and efficient problem-solving.
• Operational Efficiency: Help drive operational improvements to increase testing velocity, ensure faster iterations, and improve overall campaign performance.
• SKAN & Privacy Sandbox: Gain exposure to Apple's SKAN and Privacy Sandbox to ensure privacy-compliant campaigns. Stay updated on the evolving user acquisition ecosystem and related privacy regulations.
• Campaign Strategy Support: Work closely with Senior UA Managers to implement channel-specific strategies and ensure flawless execution of performance marketing campaigns.

Requirements:

• 1-3 years in user acquisition, media buying, or performance marketing, ideally in mobile apps or gaming.
• Experience managing campaigns on paid social platforms (Facebook, Google) and familiarity with App Store Optimization (ASO) is a plus.
• Strong understanding of data-driven marketing, A/B testing, and performance reporting.
• Strong Excel skills for reporting and data analysis; familiarity with SQL & Tableau is a plus.
• Comfortable analyzing data, optimizing campaigns across channels (social, DSPs, etc.), and tracking KPIs to drive results.
• Ability to review and QA creative assets to ensure they meet campaign goals.
• Ability to manage multiple campaigns, tasks, and deadlines while ensuring high-quality execution.
• Knowledge of privacy regulations and frameworks such as SKAN and Privacy Sandbox is a bonus.