- Develop and maintain up-to-date knowledge of Apple products, services, and Genius Bar repair processes to ensure efficient and high-quality repairs.
- Support customers experiencing Apple product or software issues with empathy and professionalism, utilizing all available Apple tools and resources.
- Troubleshoot, diagnose, and resolve service concerns for select Apple hardware and software.
- Collaborate with team leaders to identify recurring repair issues and service concerns, ensuring constructive feedback is provided to Apple.
- Deliver excellent customer service by understanding customer needs, identifying ownership opportunities, recommending suitable products or services, and educating them on available purchase options.
- Perform additional tasks as required, including supporting customer-facing activities both on and off the sales floor.
- Foster an inclusive environment by respecting differences and demonstrating curiosity to learn from others.
- Uphold Apple’s values of inclusion and diversity in all daily interactions and responsibilities.

