Supports and partners with others to create thought leadership, frameworks, and processes
Structures, analyses, and synthesizes primary and secondary research to generate actionable insights
Provides a clear assessment of the future relationship between the client and their consumers
Researches the client's business context and understands the client's decision criteria
Owns and leads work streams, understanding how they impact the overall project
Integrates with other departments to steer brands into creative including creative briefings and reviews
Stimulates and provokes new thinking that keeps us on our best game
Leads interviews - internal, external, executive
Fosters communication and cohesion between internal teams and functions
Participates and leads in workshops and other sessions to grow expertise in Positioning Maps, Opportunity Mapping, and other tools to identify business opportunities and solve clients’ business challenges
A strong balance of thought and action
Familiar with brand strategy, brand naming, product and portfolio architecture, creative briefing, campaign messaging and design principles
Excellent analytical, critical thinking, and problem-solving skills
Solid understanding of how brands and businesses work, including the role of packaging, product/service innovation, sustainability and e-commerce
Meets challenges head-on and proactively solves for them; sees two steps ahead
Has high standards for work and impeccable attention to detail
Capable of handling multiple and multidisciplinary projects
Team-oriented across all levels and functions
Ability to influence and inspire others with a strong bias from “why not?” to “why?”
Ability to manage conflicting priorities
Open-minded, inherently curious, and willing to share fresh perspectives in solving problems
Knows the big picture, thinks about the present and the future; explores and presents possibilities
Elevated sense of design, colour and aesthetic
Keeps finger on the pulse of trends, design and technology