State Marketing Executive Job in Chennai at Parle Agro

Responsibilities:

• SME should have the knowledge and execution done on the – “On the ground Activation part “– i.e. Events and Festivals and exhibitions or any specific Sales driven drive.
• Ensuring the visibility of the Parle Agro products with the use of various BTL initiatives and drives and also to ensure the proper placement of the POP in all the channel markets.
• Create marketing plans geared toward end users for each key product within portfolio, in line with strategy and targets and within budget.
• Communicate to rest of marketing team about new innovations and how they can be used to leverage marketing efforts.
• Preparation & delivery of marketing plan within key objective.
• Events planning, organization and execution.
• Market research, competitor analysis and to measure success of recent campaigns.
• Provide monthly reporting to the Trade Marketing Manager /BM/BH. Will include but not be limited to reporting on the status of prioritized marketing and communication activities

Today, with over 5,500 employees, 84 state-of-the-art manufacturing facilities, and more than 7,500 channel partners, we are quenching the thirst of every Indian through a network of 2 million+ outlets.