Sr Manager-Marketing Job in Delhi at Red FM

Key Responsibility Areas:

• Integrated Marketing Campaigns: Plan and execute end-to-end marketing and communication campaigns at both national and regional levels. Develop strategies that blend digital, on-ground, influencer, and traditional media formats for maximum reach and ROI.
• SEO & Content Strategy: Drive content creation strategies focused on organic traffic growth, with a clear focus on metadata optimization, keyword strategy, and SEO best practices. Partner with content and web teams to ensure alignment between SEO goals and user journey experience.
• Website-Driven Campaigns: Lead the strategy and execution of website-centric marketing campaigns including landing page optimization, lead capture flows, and integration with paid media. Collaborate with tech, design, and analytics teams to ensure effective tracking, optimization, and reporting.
• Cross-functional Collaboration: Work closely with internal teams (Sales, Programming, Digital, Design) and external stakeholders (agencies, vendors) to deliver high-quality campaigns. Coordinate with regional marketing teams to localize national campaigns as per regional needs.
• B2B & Trade Marketing: Build and strengthen B2B communication, driving brand narratives that resonate with clients, advertisers, and media planners. Develop pitch materials, trade collateral, and case studies to position Red FM as a preferred partner.
• Campaign Analytics & Optimization: Monitor campaign performance, analyse KPIs, and present actionable insights. Recommend real-time optimizations and post-campaign course corrections for improved outcomes.
• Budget Management: Own communication budgets, ensuring efficient spend across media, production, and agency partnerships. Ensure ROI tracking and spend accountability for each initiative.

We have been recently rated as India’s most admired FM radio station by the ASF. Over the years we have won more than 175 awards, across various forums, including the prestigious EMVIES, ABBY’s, Goa Fest, New York Radio Festival, IRF, Golden Mikes etc. Red FM offers advertisers a number of distinctive opportunities to reach their target audiences using any of our specialized verticals. Our advertising team offers you opportunities to drive your communication through our multiple verticals.