Sr.Digital Media Executive Job in Mumbai at WATConsult

Watconsult is hiring for the role of Sr. Digital Media Executive!

Responsibilities of the Candidate:

• Formulate, curate, create, and devise engaging digital content and campaign strategies across relative platforms for the assigned brands
• Manage and supervise the social & digital presence of the assigned brands including overall execution, online response management, and maintenance of respective online media properties.
• Engage in hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, Websites, Mobile Apps, Relative blogs, Forums and more
• Actively collaborate with respective internal teams to conceptualize and execute the project & campaign requirements on routine
• Assist in formulating strategies by sharing creative input on ideas for campaigns by having primary experience in engaging & interacting with online consumers and the brand
• Prepare analysis, review & reports on campaign effectiveness by tracking KPIs measuring the impact of social & digital media
• Plan & prepare monthly & quarterly campaign plans for the brand
• Be actively involved in SEO/Tech/Media/ORM efforts with the support team(s)
• Proactively respond and react to the changes within online media networks viz. changes in functionality, methods of engagement, addition of new features, and more
• Master media workflow & respective online tools thus aiding the brand
• Collaborate and guide the immediate team members- Digital Media Executive(s)
• Manage and overcome routine challenges
• Liaison with the client thus maintains first level contact with brand POCs
• Attend & cover on-ground events & workshops as deemed necessary
• Liaison with third-party vendors, influencers, and partner firms on behalf of the brand for campaigns & projects
• Make efficient use of new trends in the digital industry for regular research and to devise implementation of related studies & techniques in routine

Requirements

• Post Graduate, Graduate or holder of UGC-approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent
• Certification in Digital Media / SEO / SEM / E-commerce will be added honors
• 1-3 years of work experience with a brand, digital/social/advertising/creative/media agency
• Professional-level proficiency in English
• Advanced knowledge of Social Media Channels, Digital Media, and Online Marketing, abreast with the latest industry trends, marketing campaigns, and the next viral video trend
• Proficient in content marketing theory and application, maintains excellent writing and language skills
• Excellent oral and written communication, presentation, analytical & collaborative skills
• Highly organized to be able to handle multiple deadline-driven projects and workflows
• Able to manage and accommodate the team members
• Should have a keen eye for detail