Social Media Strategist Job in Bangalore at Paytm Insider

Paytm Insider is hiring for the role of Social Media Strategist!

Responsibilities:

• Develop social media content strategy aligned with marketing goals.
• Stay updated with social media trends and best practices.
• Plan and schedule content using social management tools.
• Ensure brand voice consistency across all channels.
• Oversee creation of posts, blogs, videos, and promotional materials.
• Optimize content and campaigns using platform-specific knowledge.
• Adapt strategies to platform strengths and requirements.
• Engage with users by monitoring and responding to comments and messages.
• Foster positive online community engagement.
• Track, analyze, and report on social media performance metrics.
• Provide insights and recommendations based on data analysis.
• Collaborate with marketing, design, and product teams.
• Produce high-quality content with designers and copywriters.
• Participate in strategic planning to enhance reach, engagement, and conversion.

Requirements:

• 3+ years of experience as a Social Media Strategist or similar role.
• Proven experience managing social media platforms and creating successful social media campaigns.
• Strong understanding of social media platforms, their features, and best practices.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinking and problem-solving skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Proficiency in digital marketing tools and platforms.