Social Media Specialist Job in Kolkata at MTAP Technologies

MTAP TECH is hiring for the role of Social Media Specialist!

Responsibilities of the Candidate:

• Plan, execute, and track all paid marketing campaigns across Facebook, Linkedin, Emails, and other paid acquisition channels.
• Plan different marketing campaigns and cover them from a social media perspective including but not limited to BTL, Activation, Events etc.
• Craft compelling content or get it developed.
• Define KPIs and KRAs for social media campaigns.
• Negotiate with various agency partners/vendors.
• Develop and execute a comprehensive social media strategy aligned with marketing goals and brand identity.
• Monitor and analyze social media analytics to track campaign effectiveness and identify areas for improvement.
• Build digital marketing process and automation – Own the entire lead funnel from ideation -> launch -> iteration.
• Identify opportunities to improve lead conversion in the product (landers, sign-up flow, etc.) and champion those initiatives.

Requirements:

• Highly creative and motivated individual with experience in identifying target audiences and devising digital ad campaigns from scratch.
• Effective in developing and implementing engaging social media strategies that drive brand awareness and generate leads.
• Proven experience with Linkedin, Facebook, AdWords, marketing databases, email, and/or display advertising campaigns.
• Fair understanding of marketing automation for B2B2C segment, conversion analytics funnel, and ABM campaign.
• Up-to-date with social media trends, best practices, and emerging platforms.
• Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate.
• Solid knowledge of website analytics tools.
• Prior work in SaaS or technology product companies is preferred.
• Excellent communication – verbal and written.