Social Media Marketing Specialist Job at RiskProfiler LLC

RiskProfiler is hiring for the role of Social Media Marketing Specialist!

Responsibilities of the Candidate:

• Develop and execute a comprehensive social media strategy across platforms such as LinkedIn, Twitter, Facebook, Instagram, and YouTube, focusing on increasing brand awareness and engagement.
• Manage the day-to-day operations of all social media channels, including posting content, responding to comments, and engaging with followers.
• Collaborate with the Head of Marketing to create and manage social media campaigns that align with business goals and product launches.
• Craft compelling and creative content that aligns with cybersecurity themes and resonates with target audiences, including blogs, infographics, and videos.
• Work with internal teams (product, sales, and content) to develop and promote content that highlights the company’s value proposition, thought leadership, and product offerings.
• Monitor social media trends, cybersecurity news, and competitor activities to inform content creation and engagement strategies.
• Use analytics tools to track and report on social media performance metrics, including engagement, reach, lead generation, and conversions.
• Identify key performance indicators (KPIs) and regularly report progress to the Head of Marketing with actionable insights and recommendations.
• Stay up to date with the latest social media trends, tools, and best practices, particularly in the cybersecurity space.
• Manage paid social media advertising campaigns and budgets to ensure cost-effective lead generation.
• Participate in online communities, forums, and groups related to cybersecurity to foster relationships and increase brand visibility. 

Requirements:

• Proven experience as a Social Media Specialist or similar role, preferably in the cybersecurity, SaaS, or tech industry.
• Strong understanding of social media platforms, their audiences, and best practices for engagement and growth.
• Experience creating and managing successful social media campaigns that drive engagement, lead generation, and brand awareness.
• Excellent writing and communication skills with the ability to convey technical concepts in an engaging and accessible manner.
• Familiarity with social media management and analytics tools such as Hootsuite, Buffer, Sprout Social, or others.
• Ability to analyze performance metrics and translate data into actionable insights to improve social media strategies.
• Creative mindset with the ability to produce visually appealing content, including graphics, videos, and infographics.
• Strong organizational skills with the ability to manage multiple campaigns and projects simultaneously.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent work experience.