Social Media Marketing Specialist Job in Mumbai at OML

OML is hiring for the role of Social Media Marketing Specialist!

Responsibilities of the Candidate:

• Monitor social media conversations: Utilize social listening tools to monitor online conversations relevant to our clients' brands, industries, and competitors.
• Identify key trends and insights: Analyze social data to identify emerging trends, sentiment shifts, and potential crises.
• Develop actionable reports: Create comprehensive reports that summarize key findings, including sentiment analysis, competitive intelligence, and actionable recommendations.
• Inform marketing strategies: Collaborate with social media managers and content creators to inform content strategies, campaign planning, and community engagement initiatives.
• Identify influencers and brand advocates: Use social listening tools to identify key influencers and potential brand advocates within relevant online communities.
• Crisis management: Assist in identifying and mitigating potential brand reputation issues by monitoring social media for negative sentiment and escalating concerns.
• Stay up-to-date: Remain current on the latest social media trends, listening tools, and best practices.

Requirements:  

• Minimum 2 years of experience in a social listening or social media analytics role, preferably within a digital marketing agency setting.
• Proficiency in social listening tools: Hands-on experience with popular social listening platforms (e.g., Brandwatch, Sprout Social, Meltwater).
• Strong analytical skills: Ability to analyze social data, identify patterns, and extract meaningful insights.
• Excellent communication skills: Ability to clearly communicate findings and recommendations in written and verbal formats.
• Data visualization skills: Experience creating visually compelling reports and presentations to showcase data insights.
• Understanding of social media marketing: Knowledge of social media marketing principles and best practices.
• Team player: Ability to collaborate effectively with cross-functional teams.