Social Media Marketing Job in Bangalore at FinBox

FinBox is hiring for the role of Social Media Marketing!

Responsibilities of the Candidate:

• Develop and execute social media strategies to enhance brand visibility and engagement within the fintech sector.
• Create and curate compelling content that resonates with target audiences, including infographics, articles, and videos related to financial technology.
• Manage and grow the company’s presence on key platforms (LinkedIn, Twitter, Facebook, Instagram) focusing on B2B and B2C engagement.
• Collaborate with product and marketing teams to align social media content with product launches, promotions, and industry trends.
• Monitor industry news, trends, and competitor activities to identify opportunities for content and engagement.
• Analyze social media performance metrics, providing regular reports on campaign effectiveness and audience engagement.
• Engage with followers, respond to inquiries, and foster a vibrant online community around the fintech brand.
• Plan and implement paid social media campaigns to drive lead generation and brand awareness.
• Develop a content calendar to ensure timely and relevant postings aligned with industry events and company goals.
• Conduct A/B testing on social media content to optimize performance and user engagement.

Requirements:

• Bachelor’s degree in Marketing, Communications, Finance, or a related field.
• Proven experience in social media management, preferably within the fintech or SaaS industry.
• Strong understanding of financial technology and SaaS market dynamics.
• Excellent writing, editing, and storytelling skills with a focus on technical subjects.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (e.g., Google Analytics).
• Ability to analyze data to drive decisions and improve strategies.
• Creative mindset with a keen eye for design and visual storytelling.