Social Media Manager Job at DraconX

DraconX is hiring for the role of Social Media Manager !

Responsibilities of the Candidate:

• Manage and optimize content across Instagram, Facebook, YouTube, LinkedIn, WhatsApp, Snapchat, and emerging platforms.
• Ensure consistent posting, brand alignment, and platform best practices.
• Develop platform-specific content calendars with engaging visuals and copy.
• Create viral campaigns and innovative mystery travel storytelling content that intrigues audiences without revealing destinations.
• Foster authentic online communities by engaging with followers across all platforms.
• Respond to comments and direct messages within 2 hours to maintain responsiveness and trust.
• Plan and execute social campaigns including pre-launch contests, GRANDLAUNCH giveaways, and ongoing promotional initiatives.
• Drive traffic, participation, and conversions through interactive campaigns.
• Track KPIs including reach, engagement rates, follower growth, conversions, and ROI.
• Provide regular reports and optimize content strategies based on insights.
• Handle negative comments, reviews, or controversies with professionalism and empathy.
• Escalate sensitive issues to senior management when required to safeguard brand reputation.
• Work with marketing executives to identify, engage, and manage influencers and brand ambassadors.
• Encourage user-generated content campaigns to boost authenticity and reach.
• Stay updated on social media trends, algorithm changes, and emerging platforms.
• Identify opportunities for viral content, collaborations, and innovative engagement strategies, especially in the travel industry.

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 1-3 years of proven experience in social media management.
• Strong copywriting and content creation skills with an eye for visual aesthetics.
• Proficiency in social media management tools (Hoot-suite, Buffer, Later, etc.).
• Familiarity with analytics platforms (Meta Insights, YouTube Studio, Google Analytics, etc.).
• Excellent communication, community management, and crisis-handling skills.
• Creativity, adaptability, and strong understanding of digital marketing trends.