Social Media Executive Job in Chennai at Motherson Group

Motherson Group is hiring for the role of Social Media Executive!

Responsibilities of the Candidate:

• Develop and manage social media platforms to create comprehensive social media strategies aligned with the company's marketing goals and target audience.
• Content creation and management generate engaging and creative content, including text, images, and videos, for various social media platforms.
• Maintain a content calendar to ensure consistent posting and monitor the performance of content to optimize engagement.
• Plan, execute, and monitor social media campaigns to drive brand awareness, lead generation, and customer engagement.
• Analyze campaign results and provide insights for future improvements.
• Monitor social media platforms for customer inquiries, comments, and feedback.
• Respond to queries promptly and provide appropriate solutions.
• Foster positive relationships with customers and manage online reputation.
• Monitor social media conversations and trends relevant to the industry and the brand.
• Analyze data and metrics to measure the effectiveness of social media initiatives and generate reports to present key findings.

Requirements:

• Bachelor's degree in marketing, communications, or a related field.
• Experience of 3+ Years in managing social media platforms and campaigns for brands.
• Strong understanding of social media platforms, tools, and best practices.
• Excellent written and verbal communication skills.
• Proficiency in using social media management and analytics tools.
• Creative thinking and ability to generate engaging content.