Social Media Content & Concept Curator Job in Rajkot at Trinity Unicepts Pvt. Ltd

Responsibilities:

• Develop and implement content strategies aligned with the overall digital marketing goals and target audience.
• Conduct thorough research and analysis to identify content gaps and opportunities.
• Plan and create content calendars that include a mix of engaging, informative, and promotional content across various digital platforms.
• Create compelling and high-quality content, concepts for social media posts
• Curate relevant and engaging content from various sources to supplement the content strategy.
• Write persuasive copy for advertisements, landing pages, marketing campaigns. 
• Collaborate with designers, videographers, and other team members to produce visually appealing and impactful content.
• Collaborate with the digital marketing team to develop and execute effective marketing campaigns that align with the content strategy.
• Create and optimize content for paid advertising campaigns, including ad copy, landing pages, and visuals.
• Monitor and analyze campaign performance, making data-driven adjustments to improve results.
• Stay updated with the latest digital marketing trends and techniques to enhance campaign effectiveness.
• Manage social media platforms, including content creation, scheduling, and community engagement.
• Develop and execute social media campaigns to drive brand awareness, engagement, and conversions.
• Monitor social media analytics and track key performance indicators (KPIs) to assess the success of social media efforts.
• Respond to customer inquiries, comments, and messages in a timely and professional manner.
• Collaborate with the web development team to ensure website content is up to date, visually appealing, and user-friendly.
• Optimize website content and structure for search engine visibility and user experience.
• Monitor website analytics and make data-driven recommendations for website improvements.
• Implement and manage landing pages, forms, and other lead generation elements.
• Collaborate with cross-functional teams, such as designers, writers, marketers, and developers, to align content with marketing initiatives.
• Communicate effectively with stakeholders to gather requirements and understand business objectives.
• Present content ideas, strategies, and performance reports to internal teams and clients.
• Stay responsive and maintain clear and open communication channels within the team.
• Stay updated with the latest digital marketing trends, tools, and industry best practices.
• Attend relevant webinars, workshops, and conferences to enhance knowledge and skills.
• Continuously explore and propose innovative content ideas and strategies to drive engagement and growth.
• Seek feedback from team members, clients, and industry experts to improve content quality and effectiveness.

Requirements:

• Bachelor’s degree in Data Management, (Digital) Marketing, Journalism, IT, English, or a similar field
• The ability to analyze data and performance metrics to measure the success of digital marketing campaigns and adjust strategies accordingly.
• The ability to come up with fresh and innovative ideas for content that will resonate with target audiences.
• Effective communication skills are essential for creating engaging content and interacting with customers on social media.
• Attention to detail is important for creating high-quality content that is free of errors and meets brand standards.
• The digital marketing landscape is constantly evolving, so the ability to adapt to new technologies and trends is crucial for success in this role.
• The ability to manage time effectively and prioritize tasks is important for meeting deadlines and achieving marketing goals.
• The ability to work effectively with cross-functional teams, including designers, developers, and other marketers, is crucial for creating cohesive and effective marketing campaigns.