Social Media Associate Job in Gurgaon at Lenskart

Responsibilities of the Candidate:

• Use social media tools to craft and release content to our social channels
• Develop social media campaigns in collaboration with the marketing team
• Become an extension of the company’s brand to connect with existing customers, and acquire new ones
• Analyze the company’s social strategy to make frequent improvement suggestions
• Stay updated with new and emerging trends to help keep Lenskart's social media presence consistently relevant
• Establish key performance indicators to understand the efficacy of existing social campaigns and adjust strategy for further optimizations

Requirements:

• Extensive knowledge of a variety of current social media platforms
• Excellent problem-solving techniques
• Strong multitasking capabilities under pressure
• Time management and project management
• Interpersonal skills to work inter departmentally to produce content for the platform
• Knowledge of basic design and editing software like Canva, Inshot
• Clear, confident communication skills
• Effective time-management skills
• Significant experience leading a brand’s social media initiatives
• Keen understanding of how to craft effective social media strategies
• Familiarity with creative caption writing and copywriting