Social Marketing Manager Internship in Mumbai at Oliver Agency

Oliver Agency is hiring for the role of Social Marketing Manager!

Responsibilities of the Candidate:

• Lead the strategies and operations of YouTube India’s social media channels daily with the help of vendors and agency partners. 
• Elevate our always-on content and community management based on our team missions, handle strategies, and OKRs.
• Partner with marketing peers and leadership locally and across regions to help develop programs, campaigns, strategies, and GTM plans that deliver intended business results in line with business and campaign goals across YouTube’s verticals and audiences 
• Engage and lead social media, influencer, and content agencies to build effective campaigns for key YouTube products
• Partner Insights & Analytics team and analytics agencies to track and share 
• Work closely with global and regional social/PR/legal/policy teams as part of a Global Rapid Response Team to put in place round-the-clock social listening/monitoring workflows and processes, proactive and reactive escalation, and management of user sentiment across social platforms.
• Support FTE in compliance with the SOWs, POS, and invoices of external agency partners

Requirements:

• Bachelor’s degree or equivalent work experience.
• Experience in planning, executing, and optimizing social media and influencer marketing campaigns or programs
• Experience in working with social media, influencer, and content production agency partners
• Excellent English written and oral communication skills. Fluency in Hindi and knowledge of 1-2 other Indian regional languages is an added advantage.
• Understanding of YouTube’s ecosystem (user, creator, advertiser) and multi-format product (long-form, short-form, streaming)
• Good record of creativity and data-driven optimization, ideally in social media marketing (experience using Sprinklr or BrandWatch is a plus). 
• Understanding of Social Media best practices and campaigns in India, and the best Social brands and agencies. 
• Understanding of the Indian influencer ecosystem, content production, and the best-in-class agencies in the market for each. 
• Experience in social analytics, knowledge of social media monitoring and listening tools – have built and maintained processes to proactively and reactively manage audience sentiment across social platforms.
• Demonstrated strong performance in prior roles, with independence, a strong sense of ownership, and the ability to form own point of view and recommendations
• Ability to operate and find answers/develop solutions in ambiguity and a very fast-paced environment. 
• Outstanding written and oral communication skills. 
• Strong experience in working with statistical analysis and data mining software is a plus.