Social Listening Analyst Job in Bangalore at ITC Limited

ITC Limited is hiring for the role of Social Listening Analyst!

Responsibilities of the Candidate:

• Monitor brand, competition, and category conversations and share insights with key stakeholders, continuously.
• Set up query parameters for topics on social listening platforms like Netbase, Brandwatch, etc. 
• Identify emerging conversation themes along with the shift in consumer sentiment.
• Pull and interpret data from social listening tools, including brand mention, sentiment, conversation drivers, consumer behaviour, top influencers, Key opinion leaders etc.
• Share weekly/monthly learnings with brand teams – brand health reports.
• Identify and share emerging trends – moment marketing opportunities for brands –with content and brand team.
• Explore and share new ideas and approaches for brand campaigns – basis emerging social media trends.
• Identify new consumer trends towards Food & Beverage products to help businesses in participating trends.
• Create learnings of category understanding by exploring category-specific nuances.
• Identify emerging trends that which brand can leverage for new product development, packaging, and marketing communication which can help in contextual/long-term marketing plans
• Present learnings to marketing teams, brand teams, digital media teams, and product development teams.
• Top up social listening data with learnings from secondary sources like Mintel and WARC to generate actionable insights with the brand team.
• Mine customer reviews & ratings data (E-Commerce) and generate insights.
• Promote Social Intelligence practice within the organization; build on the culture of Digital first for ITC brands.
• Relationship management with existing social listening agencies and lead relationships with various vendors and partners, guaranteeing optimal service delivery and its enhancements.
• Continuously evaluate social listening solutions to complement and strengthen existing capabilities.

Requirements:

• Strong familiarity and understanding of social media platforms like Facebook, Twitter, Instagram, YouTube and others
• Experience with real-time social listening and consumer intelligence
• Experienced in consumer Insights, should have worked individually on brand briefs
• Experienced qualitative researchers are preferred
• Should be able to mine social media conversations, assimilate them, and come up with cogent themes
• Effective communication skills, both oral and written; Good at Storytelling
• Good grasp of numbers and logical reasoning; should be able to tie up insights being generated from different data sources to tell a compelling brand story
• Work Experience: 3+years