SFMC Developer Job in Bangalore at LTIMindtree

LTIMindtree is hiring for the role of SFMC Developer!

Responsibilities of the Candidate:

• Architecting requirements analysis providing marketing insight in other phases across existing and identified marketing programs ensuring delivery of planned value
• Playing a key liaison role during technology implementation providing direction and requirements clarity and testing new and enhanced capabilities before releasing them into production
• Being able to do requirements gathering campaign Design customer data mapping solution design development and deployment of campaign solutions
• Contributing to developing marketing capabilities at Mindtree
• Understanding different kinds of marketing programs in a multichannel Campaign and Marketing world that clients are leaning towards and how clients measure the returns on investments
• Understanding the latest trends in the digital marketing market space including integration with mobile channel data management in the new space integration of online and offline channels and how it enables using some of the technologies
• Participating in the Pre-sales and or Sales support function for marketing Automation and have led large teams in either technology implementation or marketing services like projects

Requirements:

• Campaign management experience and hands-on data management experience for customer data.
• Must exhibit a thorough conceptual understanding of the entire marketing promotions process and the capabilities that support these using one of the above-mentioned technology stacks.
• Worked on at least two full lifecycles of campaign management or MRM projects (SFMC, Adobe Campaign, and other digital marketing tools).
• Must have a clear understanding and preferably working experience across digital channels (NBA - Next Best Action, event-based campaign triggers, real-time marketing).
• Overall understanding of marketing cloud data architecture model. Understanding of SAP IP warming, social studio, and Advertising studio knowledge.
• Must have adequate knowledge of Journey Builder, Content Builder, Contact Builder, Audience Builder, Automation, Email Studio, Mobile Connect, REST, and SOAP API Integration with third-party data.
• Send management, segmentation, and reporting. Integration with microsite and Salesforce. AB testing, RMM, AMP script, cloud pages, landing pages, Smart Capture. Knowledge of HTML and CSS, lead management, account configuration, AMP script, dynamic content, custom reports, and trigger send. Knowledge of Agile scrum.
• Should be able to gather requirements effectively and provide best practices and solutions to clients. Can work independently to deliver the end product.