SEO Specialist Job in Bangalore at What A Portrait

What A Portrait is hiring for the role of SEO Specialist!

Responsibilities of the Candidate:

• Work on all aspects of on-page and off-page optimization, keyword research, content analysis, competitor analysis. Experience on website analysis, monitor and report on website errors and metrics using a variety of analytics tools including Google Analytics, Google Search Console.
• Should have executed advanced tools for SEO research & analysis preferably (MOZ, SEMrush, Ahref etc). Should know latest google algo updates.
• Well versed with on-page activities such as content creation & amplification, CTAs, meta tag optimization, inter linking, keyword and LSI optimization, Duplicate content checks, Sitemap (HTML & XML), Image optimization and robots creations, URL Structure, Internal Linking, site speed check etc.
• Hands-on experience in carrying out in-depth SEO audits which highlights the website issues with indexation and ranking while providing optimal solutions to rectify the same.
• Execute off-page activities such as backlink outreach, anchor text optimization, content syndication, link juice sculpting, backlink clean-up, proper follow/no-follow distribution and should create in detail tracking and reporting.
• Content Analysis - Reviewing the content, Special focus on checking for keyword density, keyword prominence and proximity
• Possess in-depth knowledge with regards to website design, UI optimization, landing page creation and CTA placements.
• Work and strategize PPC/paid campaigns, including selection of keyword to be bid on, ad copy creation, site-link usage, bid management and on-going optimization.
• Up-to-date with the latest trends and best practices in SEO and SEM

 Requirements:

• The clear understanding of modern digital marketing tactics, tools, processes, and best practices.
• Experience working with CMS and building/administering content in CMS (Magento) environments.
• Basic knowledge of HTML editing, graphics designs using Photoshop (Added Advantage)