SEO Lead Job in Bengaluru at Practo

Practo is hiring for the role of SEO Lead!

About the Company:

Practo is on a mission to make quality healthcare affordable and accessible for over a billion Indians. We believe in empowering our users with the most accurate, comprehensive, and curated information and care, enabling them to make better healthcare decisions.

We understand healthcare goes beyond signs, symptoms, diagnosis, and treatment. It’s about the deep connection between doctors and patients that leads to continuous care and sustained, better outcomes.

Practo works on trust. We are aware of the responsibility placed on us by 30 crore+ patients and over a lakh doctors. We always have and always will do everything we possibly can to uphold this trust.

Responsibilities of the Candidate:

• Monitor and analyze traffic to identify opportunities for growth 
• Conduct SEO audits and competitive analysis to inform strategic decisions – using tools such as SEMRush, Ahrefs, Screaming Frog, and manual analysis
• Keep abreast of algorithm updates, adjusting strategies accordingly to maintain high rankings
• Analyze CTRs, positions, and keywords ranking in the top 10 using analytics tools like GA, and GSC, providing reports with actionable insights
• Liaise with the development team to ensure that website infrastructure aligns with SEO best practices
• Conduct thorough keyword research and market insights to identify opportunities for growth and optimization
• Familiarity with CMS & managing websites using WordPress will be a plus

Requirements:

• Strong understanding of Google ranking factors, algorithms, and on-page SEO
• Experienced with various SEO tools (such as Google Analytics, Search Console, SEMrush, Screaming Frog, and Ahrefs)
• Excellent attention to detail and analytical/communication skills
• Posses a hard-working and “can-do” attitude
• Excellent knowledge of Microsoft Excel / Google Sheets or any analytical tools