Practo is hiring for the role of SEO Executive!
Responsibilities of the Candidate:
- Define, monitor, and report metrics driving Practo’s organic traffic.
- Stay updated on SEO changes and assist in building strategic SEO direction.
- Collaborate with content, product, engineering, digital marketing, and other teams to drive traffic and business outcomes.
- Enhance the efficiency of core SEO metrics across the website.
- Define and quantify the impact of new features on Practo’s web pages, ensuring release and tracking.
- Provide SEO requirements for engineering teams periodically.
- Conduct periodic audits and hygiene checks of Practo’s web properties.
- Manage App Store Optimization (ASO) for the Practo app across business lines.
- Act as the in-house SEO expert for new business launches.
Requirements:
- Good understanding of SEO and its business impact.
- Knowledge of Google search algorithms.
- Experience with SEO tools.
- Minimum 1 year of experience in the SEO domain.
- Proficiency in Excel and related functions.