SEO Executive Job in Kolkata at Trank Technologies

Trank Technologies is hiring for the role of SEO Executive!

Responsibilities of the Candidate:

• Develop and execute off-page SEO strategies to increase website visibility, traffic, and rankings on major search engines.
• Conduct thorough keyword research and analysis to identify link-building opportunities and target relevant anchor texts.
• Build high-quality backlinks through various ethical and white-hat techniques such as guest blogging, influencer outreach, content syndication, and social media engagement.
• Monitor and analyze backlink profiles using tools like SEMrush, Ahrefs, or Moz to identify and disavow toxic or spammy links.
• Collaborate with content creators to develop link-worthy content assets that attract natural backlinks from authoritative websites.
• Stay updated with the latest trends and best practices in off-page SEO and search engine algorithms.
• Track, analyze, and report on SEO performance metrics using Google Analytics, Google Search Console, or other relevant tools.
• Work closely with other members of the digital marketing team to integrate off-page SEO efforts with overall marketing strategies and initiatives.

Requirements:

• Bachelor's degree in Information Technology or related field
• Understanding of all search engines and functions as well as marketing
• Experience with SEO industry programs, such as Google Analytics or Facebook Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc)
• Comfortable analyzing high volumes of data on a daily basis
• Familiarity with WordPress or other content management systems
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus
• Understanding of all search engine algorithms and ranking methods