SEO / Digital Marketing Executive Job at Awapal

Awapal is hiring for the role of SEO/Digital Marketing Executive!

Responsibilities of the Candidate:

• Develop efficient SEO strategies to improve web traffic
• Keep pace with latest methodology of SEO, Google algorithm, Search engine, Social media and internet marketing industry trends and developments
• Comprehensive knowledge of Search Engine ranking algorithms
• Develop the paid media strategy for lead generation to achieve revenue and pipeline goals.
• Launch and optimize performance marketing campaigns across different platforms and channels (Paid
• Search, Display, Paid social)
• Should have work experience in Software Development websites
• SEO Off-Page Optimization
• Article Submissions
• Blog Submissions
• Directory Submissions
• Press release submissions
• Blog Postings
• Blog Commenting
• Forum posting link building
• Business Listing
• Local Directory Listings
• Classified Postings
• Social Bookmarking
• Infographic Submission
• Video Submission
• Back link analysis & research on link building techniques
• Social Media Marketing
• Promotion, Profile creation and submission on Facebook, Google+, Instagram, YouTube, Twitter, LinkedIn etc.
• Knowledge of Increment technique of Likes and followers on Social Media Profile
• Understanding of social media and community websites
• Experience using AdWords/ FB/ ORM, SEM.

Requirements:

• Graduate or postgraduate degree in marketing,digital marketing,or any similar field.
• Any PG certification program or any digital marketing certification course or digital marketing professional program in association with Google will be preferred.
• Google analytics or Tag management courses will be an added advantage.
• Excel
• Should have a sound knowledge of all search engines like Google, Bing & Yahoo strategies including their SERP and ranking.
• Knowledge of SEO optimization techniques like Meta tags, Google local listings, interlinking etc
• Outlook
• Data analytics
• SEO tools like Raven, Moz, and any other
• Website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)