Senior Yield Analyst Job in Pune at Triplelift

TripleLift is hiring for the role of Senior Yield Analyst

Responsibilities of the Candidate:

• Yield Management & Optimization: Monitor, analyze, and optimize programmatic ad inventory across multiple SSPs and exchanges to maximize yield for publishers.
• Revenue Forecasting & Reporting: Develop and deliver regular reports on revenue performance, impressions, eCPMs (effective CPM), fill rates, and inventory utilization, and provide actionable insights for yield improvements.
• Inventory & Pricing Strategy: Work closely with the product and supply teams to optimize pricing strategies for programmatic inventory, ensuring proper management of floor prices, private marketplace deals, and remnant inventory.
• Bidstream & Auction Analysis: Analyze bidstream data to identify trends, anomalies, and opportunities to enhance bidding performance, increase competition, and maximize publisher revenue.
• Ad Quality & Placement Optimization: Ensure high-quality ad placements that maximize revenue without compromising user experience, brand safety, or ad relevance.
• Partnership Collaboration: Collaborate with internal teams and external partners (Publisher Client Services, Publishers, Product) to ensure that demand sources are fully leveraged, inventory is being fully monetized, and revenue goals are met.
• Troubleshooting & Issue Resolution: Identify and address issues related to ad delivery, revenue leakage, or technical problems that may impact yield optimization, collaborating with internal technical teams to resolve them.
• Market Intelligence & Trend Analysis: Stay up-to-date on the latest trends in programmatic advertising, particularly from a publisher perspective. Benchmark yield performance against industry standards and competitors to suggest new strategies.

Requirements:

• Education: Bachelor’s degree in Business, Marketing, Data Science, Economics, or a related field.
• Experience: 2-4 years of experience in publisher-focused programmatic advertising, yield optimization, or related data analytics roles. Familiarity with SSPs, RTB, and header bidding is a must.
• Skills:
• Strong analytical skills with the ability to assess and interpret large datasets to inform decision-making.
• Proficiency with data analysis and reporting tools (Excel, SQL, Tableau, Looker, PowerBI, etc.).
• Deep understanding of the programmatic ad tech ecosystem, including SSPs, RTB, PMP, header bidding, and auction mechanics.
• Knowledge of key programmatic metrics, such as eCPM, fill rate, ad latency, and inventory yield.
• Excellent problem-solving skills with the ability to troubleshoot and resolve technical issues quickly.
• Strong communication skills to explain complex yield strategies and performance data to non-technical stakeholders.
• Technical Knowledge: Familiarity with ad tech platforms such as Google Ad Manager, OpenX, PubMatic, Rubicon, etc.