Area of responsibility
1. Sales Management
- To implement sales strategy for achievement of sales target for each Segment, Product and Region
2. Marketing Implementation
- To organize B2B exhibition of Morde products along with ASM and Marketing team
- To provide support to Main Distributors / Sub-Distributors when they participate in local exhibitions; provide marketing material and expert support (if required)
- To support ASM for conducting workshops for educating end customers and channel partners on
- Morde products, application of products, quality standards followed by the company; creating awareness on adulteration of products prevailing in the market and how they can identify such products. Ultimately, enhancing brand equity of the company.
- To support ASM for conducting lectures, workshops, audio-visual shows, culinary shows etc. in catering colleges and food technology institutes as a part of branding exercise
3. Relationship Management
Key Customers:
- To cover key customers for the region during each visiting cycle
- To partner with Customers by resolving their problems / challenges w.r.t. sales & marketing of Morde Products
- To assess and manage performance of key customers
Channel Partners:
- To visit major distributors, sub-distributors, wholesalers during every visiting cycle in order to give them personalized attention
- To develop a strong work relationship with clients by providing them adequate support for sales and marketing activities
End Customers:
- To spread awareness among customers w.r.t. launch of new products / new applications through channels like email, SMS, workshops etc.
New Customer Acquisition:
- To use networking skills to tap new markets or new customers within the existing markets
- To identify and recommend new channel partners to ASM for further assessment
4. Market Intelligence / Competition knowledge
- To analyze reports to understand trends w.r.t. each segment, product and competition for the region. Provide inputs to ASM based on analysis.
- To study the product and pricing strategies adopted by the competitors for each product segment and provide inputs to ASM for the same
- To use work relationships and networking skills to get information from end customers, traders, retailers, sub-distributors and main distributors on competitor’s products , pricing etc.
5. Process Implementation & Adherence
- To monitor stock levels at Customer end and coordinate with dispatch team to ensure that products are supplied to them within the promised timelines
- To ensure timely receipt of advance payments from the customers for the region
- To submit Stock & Sales report and Secondary Sales report to Sales Admin Team on time
6. Knowledge Sharing
- To participate in knowledge sharing sessions with the team and share information on customers, market trends, competitor strategy, common challenges faced and ways to overcome them
Qualification and Work experience
- Qualification Graduates or PG specializing in Marketing and Sales from a reputed institute
- Candidates with Diploma / Degree in Hotel Management will be preferred
- Work Experience 5 + years of exp in Sales for Food / FMCG industry