Senior Marketing Specialist Job in Chennai at Tech Data APAC

Tech Data is hiring for the role of Senior Marketing Specialist!

About us:

Tech Data Corporation was an American multinational distribution company specializing in IT products and services headquartered in Clearwater, Florida. It merged with competitor Synnex to form TD Synnex. Synnex is to be the primary owner.

Responsibilities of the Candidate:

• Work across multiple areas of the business locally, regionally and globally to adhere to corporate branding guidelines during a period of considerable dynamism.
• Work across multiple platforms to communicate with Technology Solutions internal and partner stakeholders.
• Drive and support APJ's digital marketing strategy as it relates to online traffic.
• Work closely with the APJ marketing team to identify communication topics, build a central schedule and drive
• Oversee the social media strategy for the company imagery.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Coordinate advertising and editorial content to meet publication deadlines and specifications as Technology.
• Create content for use on social media platforms including infographics and short videos
• Analyze the performance of digital platform and social media channels including YouTube, LinkedIn and Twitter
• Track conversion rates and make improvements to online platforms.
• Manage day-to-day paid search engine marketing and enhancing Search Engine Optimization across all websites, with proactive improvements to ensure best practice.
• Evaluate customer research, market conditions and competitor data
• Monitor analytics and success metrics for analysis and ongoing strategic planning.
• Manage strategic relationships with Facebook, Twitter, LinkedIn, and Google
• Develop and manage digital marketing campaigns
• Ensure all marketing collateral meets the corporate guidelines and brand identity.
• Manage online brand and product campaigns to raise brand awareness.
• Research and advise on social media policy for the company, individual brands and business areas as required
• Collaborate with all areas of the business to ensure best practice, and consistency and to improve communication activities.
• Maintain a central marketing hub for sales and other employees to access.