Senior Marketing Manager Job in Bengaluru at Danaher

Responsibilities of the Candidate:

• Create methods for customer data collection through Voice of Customer surveys, Behavioral Segmentation data, internal data sets, market sizing reports and by use of other CX tools.
• Work closely with sub-regional marketing teams to develop content and channels strategy based on customer needs and insights.
• Support execution of the campaigns based on content and channels strategy inclusive of sub-regional marketing plans using tools such as Kapost and through internal stakeholder meetings.
• Provide feedback to commercial teams from customer insights and create a process to close feedback loop to customers or plug the gaps in service/ engagement.
• Work with the regional marketing leads to develop sales tools and value proposition documents based on commercial inputs and customer insights.
• Continuously validate with customers the communication plans across customer buying journey

Requirements:

• Long standing experience in designing cross-channel B2B CX strategy, with an exposure to Bioprocessing industry.
• Experience in customer engagement through prior experience in commercial or field marketing, marketing insights or execution functions.
• Experience of managing content marketing software