Senior Manager (Brand Marketing) Job in Bangalore at Meesho

Meesho is hiring for the role of Senior Manager (Brand Marketing)!

Responsibilities of the Candidate:

• Brand Strategy and Annual Planning: You will bring cross-functional pods together to build on and off-app communications for mapping new launches, key brand equity campaigns and smaller topical or regional initiatives. You will also keep an eye on brand personality and tone of voice and continue to sharpen our ‘vibe’ across touchpoints.
• Problem Identification: Track the progress of the brand on key equity parameters and platform metrics regularly, Identify gaps or opportunities in these data points and validate them with user insights and outside intelligence.
• Lead large Cross-functional Initiatives: Build value propositions on and off the app and drive go-to-market for them by leading cross-functional teams of analytics, growth, design, creative, product, media, social and external talent and creative partners.
• Campaign Design & Execution: Work with cross-functional teams (Internal partners) and creative & media agencies (External partners) to design & develop marketing campaigns for both offline & online mediums. Track the efficiency & effectiveness of the campaigns and report as and when required.
• Media Strategy and Planning: Work with the Media team and partners to land the right distribution strategy, co-create surround and impact associations with the team and measure and course correct performance.

Requirements:

• Minimum 3 years of working experience in Core Brand Management for national brands
• Track record of campaigns that were loved by users and drove business results
• Background of top FMCG, D2C or Tech Brands in India
• MBA from Top Tier B-School is preferred