Senior Executive - Social Media Job in Mumbai at Swiggy

Swiggy is hiring for the role of Senior Executive - Social Media!

Responsibilities of the Candidates:

• Develop and manage the social media content calendar for all pages under Mumbai Foodie
• Schedule and post content following the calendar to ensure consistency and timeliness.
• Track and analyze social media performance using analytics tools.
• Use data insights to refine and optimize posting strategies to increase engagement, reach, and conversions.
• Create and execute a comprehensive content strategy to promote our main content series.
• Develop high-quality, engaging, and on-brand content tailored to each platform's audience and format.
• Maintain page hygiene by regularly updating stories, responding to DMs and comments, updating bios, and managing story highlights.
• Ensure timely and professional interaction with our audience to foster a strong online community.
• Develop a strategic approach to Instagram and Facebook stories.
• Create compelling and interactive story content that enhances brand visibility and engagement.
• Operate and manage our broadcast channels, ensuring consistent and effective communication with our audience.
• Develop content specifically designed for broadcast channels to keep the audience informed and engaged.
• Create and post relevant content on LinkedIn to build our professional network and showcase thought leadership.
• Identify and pursue interesting collaborations with creators and influencers to expand our reach and impact.

Requirements:

• Previous experience in social media management or a similar role.
• Proven track record of managing social media platforms and growing online presence.
• Strong understanding of social media metrics and analytics tools.
• Exceptional communication and interpersonal skills.
• Creative thinker with strong problem-solving skills.
• Familiarity with SEO and content marketing principles.
• Knowledge of emerging social media trends and platforms.