Senior Executive – Influencer Marketing Specialist Job in Mumbai at Saksham Impex Pvt Ltd

ROLE DIMENSIONS

• The Influencer Marketing Specialist will manage and oversee influencer marketing by ensuring that campaigns are managed in accordance with agreements & brand standards.
• On-boarding Social Media Influencers across all Platforms and responsible for the execution of Influencer Marketing Campaigns for Company clients across social platforms like Instagram, Facebook, Twitter, YouTube, LinkedIn etc.
• Develop and maintain ongoing relationships with influencers and content creators through initiating, collaborating & grooming the influencer community including reaching out to new influencers, activating existing influencers, and build and maintain a strong relationship.
• Ensure timely deliverables from existing panel of 12-15 key influencers
• Ensure content control to ensure that it is created in line with the brand standards & is vetted before posting on social channels
• Research, locate, and engage potential influencers across all channels to build a pipeline of talent.
• Co-ordinate & plan execution of influencer-partnered event, collaboration plan, campaign and digital campaigns that coordinate with branded initiatives and objectives to ensure delivery.
• Design end-to-end full-scale influencer campaigns that support marketing initiatives, and brand objectives and guidelines. Also ensuring timely execution of and managing, delivery of influencer campaigns and social media campaigns.
• Ensure real-time coverage of events on social media platforms.
• Train the influencers around the brand & brand guidelines they are to promote
• Provide strategic consultation to social managers and marketing leads around influencer activations and programs for brand campaigns.
• Day-to-day account management, including the review of influencer trackers, reports, recaps, maintaining database invoices, budget management, etc.
• Analyzing monthly data/reports in line with the deliverables agreed to effectively evaluate and report on project success and achievement of KPIs.

CANDIDATE SKILLS

• Effective communication skills (speaking and writing)
• Be Bold, Passionate, driven and with high energy levels, positive attitude
• Highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience in negotiating with external partners
• Comfortable in a fast-paced, dynamic environment
• Relationship Management skills, good communication, persistence and passion

CANDIDATE PROFILE

• Master’s degree in marketing or related field.
• Experience 1-3 years in Influencer Marketing with a good brand
• Strong knowledge of Social Media/Digital Marketing.
• Connected with and having good engagements with top social influencers of F&B industry.
• Experience with influencer costs, what factors drive pricing and how to adjust scopes of services appropriately in a negotiation.
• Ability to think creatively and independently, as well as collaboratively.
• Excellent written and verbal communication skills.
• Have excellent organizational skills with attention to detail and comfortable working in a fast- paced environment.
• Understanding of various social media channel, category of influencers and decision-making metrics.

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