Senior Executive - Content Job in Hyderabad at Swiggy

Swiggy is hiring for the role of Senior Executive - Content!

Responsibilities of the Candidate:

• Lead storytelling efforts by staying deeply connected to Hyderabad's dynamic food and culture scene — from hidden gems to buzzy new launches — and turning these into compelling content pieces.
• Collaborate closely with content leads and the larger team to shape and execute content strategies that drive growth and engagement.
• Write, script, and present high-quality, content for reels, posts, and other digital formats, with a strong focus on storytelling and audience resonance.
• Represent the brand at events, tastings, and restaurant launches, capturing insights and experiences for digital storytelling.
• Stay on top of trends in Hyderabad's F&B, lifestyle, and digital content to help the brand remain relevant and innovative.
• Edit and polish content produced by junior team members, ensuring tone, quality, and accuracy align with brand standards.
• Use analytics to assess performance, draw insights, and improve content output and effectiveness.
• Contribute to planning and maintaining the content calendar, ensuring timely and strategic content rollouts.
• Make independent calls on scripts with no feedback required, using sound judgment on what will perform.
• Support and execute collaboration requests from Swiggy, ensuring timely content delivery

Requirements:

• 2–4 years of proven content creation experience, ideally in lifestyle, F&B, or media-related industries.
• Strong on-camera presence and/or prior experience as a Host, Presenter, or Anchor — comfortable representing the brand in video content.
• Exceptional writing, scripting, and editorial skills, with a strong grasp of voice, narrative, and detail.
• A self-starter with a passion for discovering Hyderabad's ever-changing food and cultural scene.
• Experience with content planning, campaign execution, and working with cross-functional teams.
• Well-versed with content performance tools, SEO, and social media best practices.
• Leadership skills to guide junior creators and contribute to the editorial direction of the page