Senior Executive - Brand Strategist Job in Mumbai at StayVista

Stayvista is hiring for the role of Senior Executive - Brand Strategist!

Responsibilities of the Candidate:

• As a Brand Strategist, you’ll develop strategies and timelines for Email and WhatsApp Marketing, working with the creative team.
• You’ll manage performance ads on Meta and Google, optimising targeting with the performance team.
• Collaborating with the Brand Head, you’ll manage StayVista sub-brands across channels and drive partnerships to boost awareness and revenue.
• You’ll also execute influencer marketing, analyse market trends, and coordinate with teams for seamless execution.
• Tracking campaign performance, you'll provide insights to guide future marketing plans.
• Develop strategies, plan timelines, and create briefs for Email and WhatsApp Marketing, collaborating with the creative team.
• Plan and manage brand creatives for performance ads (Meta and Google), optimising targeting with the performance team.
• Collaborate with the Brand Head to manage StayVista sub-brands across all channels, including social, digital, and offline.
• Drive brand partnerships to boost awareness and generate revenue.
• Implement influencer marketing partnerships as per team requirements.
• Analyse data, market trends, and competitor activity to inform future marketing plans.
• Coordinate with marketing, design/content, and regional teams for smooth campaign execution.
• Track and report on campaign performance, providing actionable insights and recommendations.