Senior Executive Job in Bangalore at Ethnus Consultancy Services Pvt. Ltd.

Ethnus Consultancy Services Pvt. Ltd. is hiring for the role of Senior Executive!

Responsibilities of the Candidate:

• Execute the digital marketing strategy
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile,  etc,)
• Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc
• Manage social media marketing campaigns
• Manage digital advertising campaigns (SEM, especially on Google & Social Media like Facebook, LinkedIn, Twitter, etc,)
• Manage SEO campaigns
• Track the website traffic flow
• Measure and assess goals vis-à-vis ROI
• Set up conversion, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Requirements:

• Exceptional oral and written communication skills.
• A good understanding of marketing automation tools and software.
• Working knowledge of leading and managing SEO/SEM campaigns.
• Ability to identify target audiences and devise effective campaigns.
• Working experience in optimizing landing pages and user funnels.
• Familiar with website analytics tools.
• Outstanding experience in setting up and optimizing Google AdWords campaigns.
• Exceptional knowledge of content management and email marketing software.
• Good understanding of social media and display advertising platforms.
• Great interpersonal skills.
• Ability to work in a team or individually as and when required.
• Ability to manage and handle multiple tasks.
• Outstanding problem-solving skills.
• Exceptional attention to detail.
• Good time management abilities.
• Strong decision-making skills.
• Creative thinker and problem solver.
• Thrives in matrix environments and is adept at building relationships with different stakeholders.