Senior Database Marketing Specialist Job in Mumbai at Gartner

Gartner is hiring for the role of Senior Database Marketing Specialist!

Responsibilities of the Candidate:

• Use Eloqua to perform marketing audience segmentation.
• Support team members with maintaining Power BI dashboards and SQL queries.
• Analyze data and determine patterns with available tools.
• Follow established privacy laws (e.g., CASL, GDPR) when building marketing lists.
• Assist in developing segmentation and testing processes to identify optimal target audience.
• Monitor and track the efficacy of campaign efforts and channel attribution.
• Support team members in using data to advise marketing managers on how best to drive business results and maximize lead acquisition and conversion.
• Work as an individual contributor supporting a global Database Marketing team as needed.

Requirements:

• Bachelor’s or Master’s degree in business, marketing/communications, math, economics or other related field.
• At least one year of experience in a business setting.
• Dependable; demonstrated ability to complete assigned projects on time.
• Intellectual curiosity, attention to detail, and ability to grasp technical concepts quickly.
• Understanding of data segmentation, email marketing, marketing campaign analysis, and relational databases.
• Able to highlight patterns in structured and unstructured data.
• Experience with Microsoft Office applications including PowerPoint and Excel.
• Demonstrated ability to gain trust and communicate effectively with team partners.
• Experience with Eloqua or similar platform (e.g., Marketo, HubSpot, Salesforce Marketing Cloud), Power BI or similar tool (e.g., Domo, Tableau, Alteryx), or SQL is plus.
• Experience working as a part of a diverse and collaborative global team is also plus.