Senior Data Analyst Job in Bangalore at IBM

IBM is hiring for the role of Senior Data Analyst!

Responsibilities of the Candidate:

• Perform quantitative analyses to evaluate the impact of marketing activities on-demand generation, including pipeline, revenue, content engagement, media spend optimization, routing, channel performance, lead conversion, pipeline yield and ROI, and other key strategic levers
• Utilize proprietary and external data to understand IBM’s target audience segmentation and create recommendations for improving the user experience at all stages of the journey
• Measure performance and establish new measurement systems to detect performance shifts and increase marketing effectiveness
• Develop and present data-driven optimization recommendations via dashboards, reports, and ad hoc analyses
• Communicate insights to team members, other marketing groups, and IBM leadership

Requirements:

• 2+ years relevant work experience, including experience in a data-driven technology business or company with a sophisticated data stack
• Technically skilled to work with complex datasets using SQL/R/Python or other query tools to process and analyze data
• Experience with Cognos / Tableau / Dundas or other data visualization tools to facilitate flexible analysis of business performance and associated root causes
• Deep critical thinking skills and curiosity to pursue open-ended problems via data
• Strong presentation skills and ability to effectively communicate complicated analyses to non-technical employees and leadership
• Business acumen with the ability to develop data-driven business recommendations
• Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines
• Solid understanding of statistics and other data science techniques a plus