Senior Campaign Specialist Job in Bengaluru at Plum

Plum is hiring for the role of Senior Campaign Specialist!

Responsibilities of the Candidate:

• Develop and execute B2B email marketing strategies with a focus on coordination, quality assurance, and scheduling.
• Utilize customer data to create targeted audiences for increased engagement.
• Conduct A/B testing to optimize message content, subject lines, and call-to-action buttons.
• Ensure emails are correctly delivered across devices and clients.
• Provide regular performance reports on key metrics.
• Create email databases for lead generation and analyze campaign performance.
• Report on sales revenue generated from email marketing efforts.
• Campaign performance and analytics:
  • Establish success criteria (KPIs and metrics) for each project.
  • Manage email KPIs and report recommendations and send summaries to key stakeholders.
  • Monitor and analyze key email metrics (touchpoints, open rates, click-through, deliverability, conversions, etc.) to identify and implement opportunities for campaign optimization.
• Extreme Execution:
  • Ensure seamless execution of email programs across various platforms HubSpot, Pardot, Mail-merge etc.
  • Build workflows and execute trigger-based email campaigns throughout the customer lifecycle to increase sales leads and maintain current members.
  • Work with the marketing operations team to create tracking methods that support the measurement of demand gen efforts.
  • Troubleshoot coding issues and bugs related to marketing automation.
  • Respond to emails and follow-ups via. email & calls.
• Campaign Curation:
  • Plan and execute right from the creation phase, testing, and to the final deployment of the planned email programs.
  • Develop high-quality and consumer-engaging content, innovative email templates, and landing pages to champion email programs.
  • Analyze, identify, and pull segmented lists based on demographics and past behaviors such as previous email engagement and website interactions (content downloads, site page visits, etc.)Lead A/B testing, performance optimization and campaign enhancement efforts.
  • Ensure all email communications are compliant with CAN-SPAM, GDPR, and any additional legal requirements

Requirements:    

• Hands-on experience with email marketing automation software such as [Example: Mailchimp, HubSpot, Marketo].
• Knowledge of lifecycle campaigns, and segmented communication strategies.
• Ability to deliver compelling messages for different customer segments.
• Self-starter with the ability to identify opportunities and drive results.
• Minimum 2-3 years of experience in a B2B company.