Senior Associate - Retention Marketing Job in Bangalore at mPokket

mPokket is hiring for the role of Senior Associate - Retention Marketing!

Responsibilities of the Candidate:

• Plan, manage, build, deploy, and analyze campaigns; monitor deliverability; and provide knowledge of best practices and recommendations for WhatsApp and email marketing campaigns 
• End-to-end WhatsApp campaign management and chatbot handling with good knowledge of meta guidelines and creative and content understanding as per the customer segment
• Plan and execute the WhatsApp journey and flow of customers
• Develop an In-depth understanding of marketing KPIs across channels
• Understand of terms like ECPM, CPC, CPO, CPL, CPV, CLTV, etc.
• Understand the content and compliance matrix of design across channels.
• Build dynamic and flexible WhatsApp and email templates that can maximize our ability to serve personalized and custom content
• Create and maintain automated campaign journeys in retention platforms like CleverTap or MoEngage to nurture and engage our customers
• Analyze email and WhatsApp campaign performance, create visualizations to present the data, and propose optimisations
• Ensure high throughput of quality WhatsApp, emails, SMS/RCS etc. and results
• Set up and manage tracking mechanisms: Working with the analytics team and tech team to develop a tracking system and report presentation

Requirements:

• 1-4 years of experience in digital marketing, or remarketing/retention marketing, with a track record of driving measurable results
• Strong understanding of digital marketing channels- specially Whatsapp,
• Email, marketing and SMS marketing
• Excellent written and verbal communication skills, with the ability to create persuasive and engaging content
• Creative thinking and problem-solving skills to develop innovative marketing strategies
• Knowledge of retention platforms like Moengage, Clevertap and communication platforms like mTalkz, GupShup is a must
• Strong in data analysis,data mining and data presentation
• Should have knowledge of AppsFlyer