Senior Associate- Performance Marketing Job in Gurgaon at CashKaro

CashKaro is hiring for the role of Senior Associate- Performance Marketing!

Responsibilities of the Candidate:

• Strategy: Work with team to determine is clear strategy for Paid Acquisition; Co-own the strategy for remarketing. Which segments to targets, budgets, SOV, frequency, expected ROI, etc.
• Creatives and Ad copies: Work with creative team to design the content, messaging, landing pages and creative angle for the ads.
• Customer Acquisition: Manage existing / launch new campaigns to acquire new users for CashKaro, while keeping a strong focus on ROI.
• Remarketing: Own remarketing strategy and campaigns via Google + Meta + Other channels
• Execution of Campaigns: Setting up of new Ad campaigns.
• Daily Monitoring: Monitor daily and report on campaign performance, providing actionable insights and recommendations for continuous improvement.
• Optimization: Optimize campaigns to achieve key performance indicators (KPIs) such as customer acquisition cost (CAC), return on ad spend (ROAS), and overall campaign ROI
• A/B testing: Conduct A/B testing to evaluate and enhance the effectiveness of ad creatives, targeting, and bidding strategies..

Requirements:

• Strategy: Candidate should be able to create and execute strategies with scale
• SKAN: In-depth knowledge of SKAdNetwork (SKAN) and experience in implementing SKAN-based measurement solutions.
• Google Ads: Comprehensive experience in managing diverse campaigns across Search Ads, Display, Deman Gen, YouTube, App Campaigns, etc
• Meta Ads: Reach, Lead, traffic, App campaigns
• GTM: Proficiency in using Google Tag Manager (GTM) to implement and manage tracking tags Profitability: Should be able to demonstrate real experience in running profitable and ROI driven Acquisition campaigns on Google and Facebook
• Data Analytics: Strong analytical skills with the ability to translate data into actionable insights
• Budgets: Worked on budgets of 50 Lacs to 3 crore per month
• MMP: Experience in working with Branch, Appsflyer, etc
• Google Analytics: Proficiency in Google Analytics and other marketing analytics tools.
• Excel: Proficiency in Excel, including using advanced formulas, pivot tables, Vlookup, charts and data analysis techniques.