Senior Associate - Paid Marketing Job in Gurgaon at CashKaro

CasKaro is hiring for the role of Senior Associate - Paid Marketing!

Responsibilities of the Candidate:

•  Strategy: Work with team to determine is clear strategy for Paid Acquisition
• Creative + Messaging: Work with creative team to design the messaging, content and creative angle for the ads
• Perfect Funnel: Work with teams to determine the whole funnel - Ads, Ads message, creative and landing pages
• Execution: Setup the Ads
• Monitoring on campaign impact: Daily monitoring and optimizing of the campaigns - win an inch everyday attitude. Tweak creatives, tweak spends, budgets, bids etc etc
• Date obsession: Review the data daily to ensure we are meeting ROI goals.
• Scale: Build for scale - be able to take the strategy and scale it
• Own remarketing strategy via Google + Facebook + Other channels

Requirements:

• Should be able to demonstrate real experience in running profitable and ROI driven Acquisition campaigns on Google and Facebook
• Strong in thinking about marketing and acquisition strategy:
• The candidate should be able to talk about the marketing plan, positioning of the brand, the message to users
• We are looking for people who take ownership. They might not write the final content but should be able to write simple Ad copies
• Who is your target customer (should have a sensible answer)
•  Should be able own the remarketing process
• The candidate should be able to talk about what they are doing for remarketing
• The right candidate needs to be data-obsessed