Senior Analyst- Growth Marketing Job in Bangalore at PayU

PayU is hiring for the role of Senior Analyst- Growth Marketing!

Responsibilities of the Candidate: 

• Plan, and execute all marketing activities: GTM, creative strategy, digital marketing, cross-sell, conversion funnel optimization, etc.
• Design campaigns, communication-based customer insights from market research, customer hearing, and transactional profile
• Research for new growth avenues
• Develop creative, out-of-the-box solutions to break through clutter and drive  rapid growth
• Establish and manage key marketing partnerships to reach customers at scale
• Display financial acumen in managing spending, CAC, and Return on Investments

Requirements: 

• 2-3 years of experience in marketing and growth
• Strong judgment, intuition, a customer empathy to identify winning marketing ideas
• Understanding of the Indian media and digital market (ie, media cost dynamics, landscape, media usage trends, etc.)
• Highly innovative, out-of-the-box thinking
• Experience with Growth Marketing at a B2C fintech product start-up (BNPL, Cards, Loans) preferred