Senior Analyst - Display Job in Chennai at Dentsu

Dentsu is hiring for the role of Senior Analyst - Display!

Responsibilities of the Candidate:

• Monitor and manage digital campaigns in ad serving systems such as DCM/ CM360.
• Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes
• Manage receipt, testing, and any required technical adjustment of creative in time for campaign launch.
• Execute end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learnings in future campaigns.
• Work closely with internal/external teams and act as a post-sale contact to understand and communicate the technical requirements of campaigns.
• Pull and analyze reporting from 1st and 3rd party systems. Identify and investigate 3rd party discrepancies as necessary. Differentiate between 1st and 3rd party delivery for billing.
• Ensure timely, accurate, and successful delivery in full of all campaign components. Schedule and run periodic campaign status update meetings with the respective stakeholders.
• Send post campaign analysis within two business working days of campaign end date.
  

Requirements:

• 2 to 3 experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.
• Experience using ad serving systems such as DCM
• Knowledge and experience working with 3rd party vendors such as Innovid, Pointroll, Sizmek, etc.
• Basic understanding of pixel and pixel management.
• Familiarity with ad servers, media agencies, web debugging tools (Charles Proxy, Firebug, Fiddler, etc.) a plus.
• Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required
• Experience in an analytical, results-oriented environment with external customer interaction
• Works as a member of the team and cross functional teams 
• Ability to lead/own internal & vendor meetings and communication.
• Have an aptitude for basic mathematical concepts
• Possess excellent verbal and written communication skills
• Ability to prioritize tasks and meet all deadlines while producing quality.
• Ability to aggregate and communicate data to support recommendations
• Ability to follow through on assigned tasks with minimal supervision
• Passion and curiosity for media, brands & digital activation