SEM Analyst Job at Uplers

Uplers is hiring for the role of SEM Analyst!

Responsibilities of the Candidate:

• Execute all Search Engine Marketing (SEM) & (SMM) campaigns.
• End-to-end optimization of Google Ads campaigns, Facebook, and other paid media channels like LinkedIn, Twitter, Taboola, etc.
• Build and follow the client campaign health checks.
• Draw the strategies, execute, and analyze the profitability of each account.
• Coordinate with the Onshore team and AM for seamless management of the accounts.
• Identify trends, and analyze GA and e-commerce tracking setup and data points.
• Provide insights and optimize spend and performance based on the insights.
• Be creative for growth strategies and campaign improvements.
• Plan, execute,d and measure experiments and conversion tests.
• Measure the ROI and compile regular spending reports for client campaigns.
• Will be responsible for client retention and client satisfaction.
• Create & monitor the monthly KPIs set by the clients for the accounts.
• Efficiently communicate with the stakeholders involved in the campaigns.
• Manage written and verbal communication with the client.
• Understand the client's business and work towards achieving their KPIs.
• Be up to date with industry updates and experiments.

Requirements:

• Knowledge of the agency's working methodology and culture.
• Client communication & coordination experience.
• Ability to work flexibly and towards tight deadlines.
• Highly proficient in MS Word, Excel, and PowerPoint.
• Knowledge of PPC campaign management tools: Google Ads Editor, Microsoft Ads platform, Google Ads platform, Facebook Campaign Manager, LinkedIn Campaign Manager, etc.
• Proven track record of management of paid search campaigns (Google Ads and Microsoft Ads), mobile app paid search campaigns, GDN, and shopping ads.
• In-depth understanding of paid social campaigns (Facebook, LinkedIn).
• Creation, drawing the strategies, and analyzing the performance.
• Working knowledge of tracking and analytics tools (GTM & GA).
• Good to have experience in bidding tools and programmatic platforms.
• Google Ads certifications with in-depth knowledge.
• Expertise in advanced-level Excel operation (Pivot Table, VLOOKUP).
• Excellent command of English.
• Problem-solving and decision-making skills.