Search Engine Marketing Associate Job in Bangalore at Eli Lilly & Company

Kotak Mahindra is hiring for the role of Search Engine Marketing Associate!

Responsibilities of the Candidate:

• Assist in the development of an effective, cohesive paid search strategy, including an overlap strategy between Healthcare Provider and Direct To Consumer paid search campaigns, as well as within a disease state or therapeutic area.
• Isolate search behaviors to a target audience to adjust strategy to ensure campaigns are reaching appropriate audience.
• Ongoing keyword research and optimization.
• Build, execute and manage Paid Search campaigns across Lilly’s Portfolio of Brands.
• Identify new optimization and testing opportunities to enhance search performance and drive the business forward.
• Foster productive industry relationships and manage integration among key strategic partners.
• Foster collaborative relationship with key internal teams.
• Responsible for daily budget management, reporting and pacing across a number of priorities.

Requirements:

• Bachelor’s Degree
• 1+ years media agency or consumer and/or Pharma/Healthcare industry experience – can be general digital marketing experience or specific to Paid Search
• Digital Channel/tactic understanding, including measurement and optimization
• Working knowledge of Google Analytics, Google Ads, Bing Ads, Skai, or other Bid Management Platforms
• Strong organizational skills and ability to manage multiple projects simultaneously