Search Analyst Job in Chennai at Mitsogo

Mitsogo is hiring for the role of Search Analyst!

Responsibilities of the Candidates:

• Conduct A/B testing and analyze data to identify trends and insights that drive campaign performance and ROI.
• Track, report, and analyze website analytics and PPC campaign data to measure success and identify areas for improvement.
• Manage campaign budgets, ensuring adherence to financial targets and optimizing spend allocation.
• Collaborate with landing page teams to ensure effective alignment with PPC campaigns.
• Continuously research and identify new, relevant keywords to expand keyword reach and optimize campaign performance.
• Analyze competitor advertising strategies and identify opportunities to gain a competitive edge.
• Review historical campaign performance to identify areas for improvement and optimize future campaigns.
• Implement effective PPC strategies aligned with overall marketing objectives.
• Assist in managing Display Network placements on Google Ads and other contextual advertising platforms.
• Create comprehensive performance reports with actionable recommendations for continuous campaign improvement.
• Stay up-to-date on the latest search engine and PPC industry trends and developments.

Requirements:

• 3+ years of experience in a similar role, including paid search campaign management and optimization.
• Proven experience using search engine marketing platforms such as Google Ads, and LinkedIn Ads.
• Strong analytical skills with the ability to interpret data and identify actionable insights.
• Excellent communication and presentation skills to present data and recommendations effectively.
• Experience with website analytics tools and platforms (e.g., Google Analytics).
• A keen eye for detail and a commitment to accuracy.
• Ability to work independently and manage multiple tasks simultaneously.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Drive.
• Possession of one or more valid Google certifications (a plus)