Sales Executive Job in Ludhiana at MORDE FOODS Private Limited

Area of responsibility

1. Sales Management

• To implement sales strategy for achievement of sales target for each Segment, Product and Region

2. Marketing Implementation

• To organize B2B exhibition of Morde products along with ASM and Marketing team
• To provide support to Main Distributors / Sub-Distributors when they participate in local exhibitions; provide marketing material and expert support (if required)
• To support ASM for conducting workshops for educating end customers and channel partners on
• Morde products, application of products, quality standards followed by the company; creating awareness on adulteration of products prevailing in the market and how they can identify such products. Ultimately, enhancing brand equity of the company.
• To support ASM for conducting lectures, workshops, audio-visual shows, culinary shows etc. in catering colleges and food technology institutes as a part of branding exercise

3. Relationship Management

Key Customers:

• To cover key customers for the region during each visiting cycle
• To partner with Customers by resolving their problems / challenges w.r.t. sales & marketing of Morde Products
• To assess and manage performance of key customers

Channel Partners:

• To visit major distributors, sub-distributors, wholesalers during every visiting cycle in order to give them personalized attention
• To develop a strong work relationship with clients by providing them adequate support for sales and marketing activities

End Customers:

• To spread awareness among customers w.r.t. launch of new products / new applications through channels like email, SMS, workshops etc.

New Customer Acquisition:

• To use networking skills to tap new markets or new customers within the existing markets
• To identify and recommend new channel partners to ASM for further assessment

4. Market Intelligence / Competition knowledge

• To analyze reports to understand trends w.r.t. each segment, product and competition for the region. Provide inputs to ASM based on analysis.
• To study the product and pricing strategies adopted by the competitors for each product segment and provide inputs to ASM for the same
• To use work relationships and networking skills to get information from end customers, traders, retailers, sub-distributors and main distributors on competitor’s products , pricing etc.

5. Process Implementation & Adherence

• To monitor stock levels at Customer end and coordinate with dispatch team to ensure that products are supplied to them within the promised timelines
• To ensure timely receipt of advance payments from the customers for the region
• To submit Stock & Sales report and Secondary Sales report to Sales Admin Team on time

6. Knowledge Sharing

• To participate in knowledge sharing sessions with the team and share information on customers, market trends, competitor strategy, common challenges faced and ways to overcome them

Qualification and Work experience

• Qualification Graduates or PG specializing in Marketing and Sales from a reputed institute
• Candidates with Diploma / Degree in Hotel Management will be preferred

Work Experience

• 0-5 years of exp in Sales for Food / FMCG industry

Morde Foods is a leading chocolate manufacturer in India that produces a variety of products, including chocolates, creams, cocoa products, and more. The company is known for its high-quality cocoa and customized formulations. Morde Foods is estimated to have a 30–35% market share in the Indian compound chocolate market.