Retention Marketing Manager Job in Bengaluru at Decathlon Sports India Private Limited

Decathlon is hiring for the role of Retention Marketing Manager!

Responsibilities of the Candidate:

• Define, execute, and optimize retention marketing strategies to maximize customers returning to Decathlon for their sporting needs, maximize customer lifetime value (CLV) and purchase frequency of Decathlon’s in-store and online customers.
• Cross-channel campaign management -  end-to-end planning and execution of multi-channel Retention campaigns (Email, Push Notifications, WhatsApp, RCS, In-App, etc.) with a super strong focus on personalization and automation.
• Insight and opportunity mining - regularly read business and campaign performance data, use analytics tools (Google Analytics, Amplitude, Tableau, Retention Marketing platforms, like CleverTap) to track performance, identify opportunities, and mine insights for continuous improvement of campaigns and customer retention strategies.
• Completely own and manage campaign execution and reporting using Retention Marketing tools (like CleverTap).
• Develop advanced segmentation, recommendation engines, and programs to engage customers at the right time with the right message.

Requirements:

• Minimum of 2 years’ work experience (maximum 4) in Retention/CRM/Lifecycle Marketing, preferably in e-commerce, retail, or any digital-first companies.
• Proficiency in operating CRM/marketing automation tools (e.g., CleverTap, Salesforce Marketing Cloud, MoEngage).
• Experience or understanding with personalization engines, A/B testing, and customer segmentation.
• Advanced analytical skills with Google Analytics, Tableau, Google Sheets.
• Curiosity for technology and innovation: aptitude for writing simple scripts for campaign automation, solving problems and challenges using technology, prompts for agentic AI solutions, etc.
• Strong understanding of customer segmentation, personalization engines, and A/B testing.
• Ability to derive insights from various data visualizations.
• Good written and verbal communication skills, passion in creative content or copy writing would be a bonus.
• Problem solving and critical reasoning.
• Strong project management and stakeholder collaboration skills.
• Passion for sports, customer experience, and data-driven marketing.
• Strong track record of delivering measurable results in customer retention or reactivation marketing.
• Strong academic background. Engineering and Science graduates preferred.