Retention Marketing Associate Job in Mumbai at IIDE Digital Marketing Institute

IIDE is hiring for the role of Retention Marketing Associate!

Responsibilities of the Candidate:

• Execute marketing campaigns via Email, SMS, and WhatsApp using tools like MoEngage, Leadsquared, Chat360, and Make.
• Collaborate with internal teams to align messaging and promotional strategies across platforms.
• Write clear and engaging copy for campaigns in coordination with the content team.
• Analyze customer data from CRM systems to identify trends and segmentation opportunities.
• Create targeted audience segments to improve personalization and engagement rates.
• Conduct daily performance analysis of campaigns, providing insights for improvement.
• Work with various departments to ensure alignment and consistency in CRM efforts.
• Support the implementation of customer journey automation flows to boost retention.

Requirements:

• 1–2 years of hands-on experience in executing SMS, WhatsApp, and email campaigns.
• Strong understanding of marketing logic, workflows, and automation platforms such as MoEngage, Leadsquared, Chat360, and Make.
• Proficient in Google Sheets with the ability to use formulas for data Basic understanding of digital marketing concepts and metrics.
• Strong written communication skills for crafting clear, concise messaging.
• Ability to interpret data, extract insights, and suggest optimizations for better performance.