Resource - Consumer Marketing & Insights Job in Gurgaon at Royal Enfield

Royal Enfield is hiring for the role of Resource - Consumer Marketing & Insights!

Responsibilities of the Candidate:

• Take complete ownership and accountability of sales funnel data- analyze sales data for RE and competition (internal + external sources) and consolidate information into actionable insights, reports and presentations.
• Ensure Monthly reporting and dashboarding of funnel data to be used by internal stakeholders - Identification of key trends, changes and insights. (At national and regional level).
• Perform Ad-hoc data analysis for various business problems/questions.
• Do Predictive analytics using sales/service funnel information.
• Do Customer Research.
• Perform End-to-end project management for various qualitative and quantitative research.
• Drive research projects grounds up and execution independently - Research design, Questionnaire/Discussion guide design, sample plan, execution, report preparation and presentation.
• Ensure quick research execution using new-age tools and online platforms to drive efficiency and effectiveness.
• Build a knowledge base of the auto/2W industry and track key consumer and market trends.
• Develop market foresight, a deep understanding of the target consumer base, and competitive intelligence to find prospective customers and drive smart business decisions and growth across brands and categories (Motorcycle, Apparel, GMA).
• Be responsible for tracking the brand health and integrating the same with internal data sources to provide lead and lag measures for the organization.
• Use appropriate measurement techniques to provide actionable feedback on brand communication and messaging.
• Cater to ad hoc business questions emanating from the brand strategy team to aid their decision-making.
• Ensure Stakeholder management.
• Liaise with internal cross-functional teams for data sourcing and analysis.
• Ensure Customer research project management and execution along with internal and external stakeholders.

Requirements:

• 3- 5 years of relevant experience (Min 2+ years experience with agencies or CMI team)
• Proficiency in MS Excel and PowerPoint (Knowledge of Power BI will be a plus)
• An individual who has experience in working with large data sets & data sources
• Comfortable in working with tight timelines & multiple stakeholders 
• Good communication and interpersonal skills
• Excel, PowerPoint, data representation and visualization tools like PowerBI
• Good understanding of research methodologies (qualitative and quantitative)
• Strong analytical, planning and multi-tasking skills
• Essential - Bachelor’s degree- (Full Time) - Any specialization and Certification in Data Analytics
• Preferred - Post Graduation / Masters in Business Administration (Full Time) - Analytics
• Past experience in leading large-scale projects (qualitative and quantitative) - exploratory, customer immersions, BHR, CSAT, NPS, Product research etc.